• To stimulate antioxidant and other cellular
    defences within the body.
  • May activate key detoxification enzymes.
  • Scientific research shows that selenium
    supports antioxidant activity.
  • Assists in the maintenance or improvement
    of general well-being.



Nappi Code: 713387/001 Categories: , , Tags: ,


CellAssure+ is 100% whole Broccoli Sprout powder (EnduraCell®) and “yields”  Sulforaphane when a chemical reaction occurs between Glucoraphanin and Myrosinase.

However, CellAssure+ is NOT an extract. Extracts do not contain Myrosinase and extracts of themselves do not have the ability to  produce Sulforaphane.

CellAssure+ is also a nutrigenomic formulation. Nutrigenomic formulations work with Mother Nature to enhance cell function. Nutrigenomics is “the study of how constituents of the diet interact with genes and their products, to alter phenotype”.

Typically for a nutrigenomic supplement to exhibit significant clinical benefit, it must also be highly-bioavailable, a factor which prevents some common supplements from clinically replicating the impressive effects often seen in cell culture in in vitro studies.

Sulforaphane has an oral bioavailability of about 80%. Sulforaphane is a small lipophilic readily-absorbed molecule, with clinical effects occurring at modest doses.

CellAssure+ is produced by a unique process which protects the essential precursor compound, Glucoraphanin and the essential enzyme, Myrosinase.